Data-driven marketing attribution and budget allocation
*Total downloads of ChannelAttribution from pypi.org and cran.r-project.org (June 30th, 2023)
Is Channel Attribution Pro right for you?
- You want to develop accurate, scalable models to measure the impact of marketing investments.
- You want to use an affordable solution that is customizable to your needs and provides transparent data for you and your team.
- You want to tap into the expertise of data scientists with decades of experience in tackling marketing measurement problems
“ChannelAttribution Pro is a cornerstone of our marketing measurement strategy. The methodology came up from an intense collaboration with the ChannelAttribution team. As far as we know, it is an industry breakthrough.”
-Baptiste Amar
Senior Data Analyst, Get Your Guide
“We are using ChannelAttribution Pro to create automated reports on campaign level marketing performance. This already gives us a much better understanding of the performance of certain channels (for example Display and App Acquisition channels) than what we had with more simplistic (heuristic) attribution models.”
-Hampus Hansson
Marketing Technology Lead, Albelli
“By leveraging a data-driven attribution model we have eliminated the biases associated with traditional attribution mechanisms. We have been able to understand how various messages influence our potential customers and the variances by geography and revenue type.”
-James Kinley
Principal Data Scientist, Cloudera
“Markov chains can be a pain to implement (especially at scale), but luckily for us, the “ChannelAttribution” R package written by Davide Altomare and David Loris makes this a lot easier.”
-Trevor Paulsen
Group Product Manager, Adobe Analytics
You are a few steps away from getting the benefits of using Channel Attribution Pro